PCT-PC-002 · Professional Certificate Programme · School of Business, Finance & Management

Basic Marketing and Sales Management

Learn how to understand customers, position an offer, plan practical marketing activities, manage a sales pipeline and improve customer acquisition and retention.

2 Months DurationBeginner LevelOnline / Self-Paced FormatPloutos Certificate of Completion Award

Course overview

Learn how to understand customers, position an offer, plan practical marketing activities, manage a sales pipeline and improve customer acquisition and retention.

What you will learn

Identify target customers and market needs
Develop a basic marketing plan and value proposition
Use practical promotional channels responsibly
Manage leads, sales conversations and follow-up
Measure marketing and sales performance

Programme structure

This programme includes 8 structured lessons, practical activities, portfolio evidence and a final online knowledge check. Complete all lessons and achieve the required assessment mark to unlock the course certificate.

Learning Outcomes

Identify target customers and market needs
Develop a basic marketing plan and value proposition
Use practical promotional channels responsibly
Manage leads, sales conversations and follow-up
Measure marketing and sales performance

Programme Information

Programme type: Professional Certificate Programme
Course code: PCT-PC-002
Study load: 8 structured weekly lessons plus practical portfolio work
Award: Ploutos Certificate of Completion

Open online enrolment. Any tuition or programme fee must be set by Ploutos administration before billing; no fee is pre-filled in this package.

Curriculum