1
Digital Marketing Fundamentals
30–60 minutes
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PCT-FSC-015 · Free Skills Course · School of Creative & Marketing Studies
Digital Marketing Basics
Learn essential digital marketing strategies to reach the right audience, create valuable content, use social and email channels and improve results using analytics.
4 Weeks DurationBeginner LevelOnline / Self-Paced FormatCertificate of Completion Award
Course overview
Learn essential digital marketing strategies to reach the right audience, create valuable content, use social and email channels and improve results using analytics.
What you will learn
- Understand the digital customer journey
- Define a target audience
- Create a basic content strategy
- Use social, email and advertising fundamentals
- Measure and improve marketing performance
Learning Outcomes
- Understand the digital customer journey
- Define a target audience
- Create a basic content strategy
- Use social, email and advertising fundamentals
- Measure and improve marketing performance
Programme Information
- Programme type: Free Skills Course
- Course code: PCT-FSC-015
- Study load: Self-paced
- Award: Certificate of Completion
Open enrolment. A once-off registration fee may apply according to current Ploutos policy.
Curriculum
6 Structured Lessons
2
Audience & Market Research
30–60 minutes
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3
Content Marketing
30–60 minutes
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4
Social Media & Paid Promotion
30–60 minutes
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5
Email Marketing
30–60 minutes
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6
Analytics & Optimisation
30–60 minutes
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